Asahi Kasei’s Innovative Premium Wrap featured in Business Magazine

Asahi Kasei’s Premium Wrap has recently got featured in Business week magazine about how to keep food fresh during Lockdown. Business magazine like Business News This Week, Media Bulletins and Passionate in Marketing.

The pandemic has impacted our lives in unprecedented ways, Indians have picked up cooking as an activity to either master their cooking skills or to explore themselves during these tough times. While most of them enjoyed cooking new dishes, there were others who struggled with the very basics – keeping food safe and fresh. One cutting-edge kitchen product that has revolutionized the way for both experienced and amateur new home cooks in the kitchen, while saving time and yet ensuring a hassle-free cooking experience for culinarians of all levels, is Asahi Kasei’s Premium Wrap – the latest innovation in the food storage, cooking and freshness space.

Asahi Kasei’s Premium Wrap keeps food fresh for longer by locking in moisture and preventing oxygen from flowing through. It makes packing and storage of food items at room temperature or in the refrigerator more efficient. Because the product is made of PVDC (Polyvinylidene chloride) cling film, it is wrinkle-free and simple to rip off and wrap. Simply draw out the needed quantity of wrap from the roll, seal the box, hold the flap down on the thumb mark, and rip along the cutter edge. It keeps frozen meals fresh and prevents them from drying out, and it may be utilized in a variety of ways. Raw vegetables (including those with high water content), fruits, meats, poultry, and fish, as well as prepared roti attas and doughs, may all be stored. Furthermore, it is perfect to store in fridge or room temperature and heat any kind of Indian or exotic preparation in the microwave.

To know more visit:

Publication: Business News This Week

Publication: Media Bulletins

Publication: Passionate in Marketing