Asahi Kasei Home Products team find an opportunity to make consumers educate about a product during the covid-19 lockdown situation by conducting Facebook live cooking event.
Chef Raji who is a renowned Chef in the culinary industry in India went live on Asahi Kasei India Facebook page at 5pm IST where she showed how to make oil free healthy recipes using our Asahi Kasei product -Frying Pan Foil. Chef Raji explained in detailed how we can cut the calories by using Asahi Kasei Frying Pan Foil by explaining easy recipe which can be cooked by everyone at home during the lockdown period when food supply is limited in every household.
The consumers actively participated and there was also, a question and answer session on various topics. Total number of views on the event was 1600 out of which most of the females participated in the event and was curious to know about the innovative product and its health benefits.